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Toys for busy beaks

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What's inside

    Read it here

    The full guide

    Scroll through all 17 pages, or download it to keep.

    Feeding guide, page 1Feeding guide, page 2Feeding guide, page 3Feeding guide, page 4Feeding guide, page 5Feeding guide, page 6Feeding guide, page 7Feeding guide, page 8Feeding guide, page 9Feeding guide, page 10Feeding guide, page 11Feeding guide, page 12Feeding guide, page 13Feeding guide, page 14Feeding guide, page 15Feeding guide, page 16Feeding guide, page 17
    Why it matters

    Seeds alone aren't enough

    Many birds in Singapore are fed only seeds. James loves her seeds too, but a seed-only diet isn't enough on its own.

    Adding pellets to your bird's daily diet is one of the simplest changes you can make for their health. This guide shows you how to build a better diet, one step at a time.

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    Answers to the questions we get asked most. Can't find yours? Just message us.

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    Our story

    Hi, I'm DJ.
    This is James.

    I've kept birds all my life, and today I also work with birds at the zoo in Singapore. chirpsandcharms started with one little cockatiel who changed how I see bird care.

    James, a white cockatiel, perched on her food bowl
    April 2025

    Meet James

    James came home with me in April 2025, when she was 4 months old. She looked like any other young cockatiel. It didn't take long to realise she needed help.

    What James went through

    Three things I wish no bird had to go through

    1

    Mites

    Soon after I brought her home, James kept breaking her feathers, and they bled. I took her to the vet straight away and she was diagnosed with mites. The vet explained that mites are common among birds sold in Singapore.

    2

    A leg ring

    James also came with a leg ring. After doing my own research, I decided to take it off.

    3

    Wings cut too deep

    Her wings had been clipped when she was young, and they were cut too deep. For about 4 months after I got her, she couldn't fly at all. The vets told me her wings would not grow back.

    James today

    She flies again

    With a lot of care, her wings did grow back. Today James free-flies anywhere in the house (with the windows closed!).

    She's a cute lover girl who adores her mommy. She loves seeds, follows people everywhere, and is always curious about new faces. She has a funny habit of sticking her head into things, and her favourite toys are the ones she can chip pieces off, like solar balls.

    Why chirpsandcharms

    Birds deserve better

    Going through all this with James opened my eyes. I feel very little is done for birds in Singapore. Too often they're treated as one-time pets, or a child's first pet that ends up neglected.

    Clipping wings and keeping birds from flying is treated as normal. I don't think it should be.

    I started chirpsandcharms to bring more awareness to how birds are cared for, and to be a role model for other companies and bird owners in Singapore.

    Why toys first

    Every bird needs to play

    Bird toys still aren't common in Singapore. But birds need stimulation to be happy and healthy, and not every bird gets it. That's what I want to change first.

    I want to grow into more one day, but starting with toys lets me do it properly.

    Two things you can do today

    Small changes, happier birds

    Give them toys

    Birds need things to chew, shred, forage and play with every day.

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    Feed pellets, not just seeds

    A seed-only diet isn't enough. Add pellets to your bird's daily diet.

    Get the free feeding guide
    Looking ahead

    This is just the beginning

    I'm saving up to open a physical chirpsandcharms shop one day, a place where birds come first. Every toy you buy helps get us there.

    DJ & James

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